No Gas, Only Perfume' was all about how the fragrance ... She likes him and wishes to see him in the compartment. IMAGE: One Fogg ad showed a mother introducing her son to the deo.

Whenever an ad with a ‘chick magnet’ theme aired ... a woman grumbled about “perfume wale gas cylinders” before extolling ...

However, for us, it has been one of the most instrumental levers in growing and dominating the Indian fragrance market for ... "Working on a Fogg ad is always special for me.

“Two years of research went into launching Fogg. It takes six to eight months to introduce a new fragrance. This is an ongoing process, driven by consumer needs,” says Patel. Khalap points to ...

The study which was conducted among 373 respondents during the India-West Indies match states that non-celebrity endorsed ads topped the spontaneous recall scores. Fogg topped the spontaneous recall ...

In the current column, we take a look at Perfume/Deodorant as a category ... Ltd. & ITC Ltd. AXE (HLL), FOGG (Vini Products), Layerr (Adjasvis Venture) & Engage Deo (ITC Ltd.) are among heavily ...