it might not be so in Menu design. It has been found that longer menu descriptions increase food sales by as much as 30%. And it’s not without no reason – Detailed menu item description tends ...

Just like food ingredient costing ... the most popular and profitable items for a new and smartly engineered menu design!

How food items are packaged increases the likelihood ... The post Orders Up: How Restaurants Utilize Menu Design to Guide ...

Restaurants focused on improving their sales know it takes more than training wait staff to up-sell items on your menu. Menus can also ... the thought of eating the food you describe.

and the director of the Cornell Food and Brand Lab, thinks the restaurant industry can police itself–and make more money–by leveraging the power of menu design. In a recent paper published in ...

He edited Taschen's Menu Design in America: 1850-1985 ... Shelly Schmidt is a professor of Food Chemistry at the University of Illinois. She explains who sugar doesn't actually melt, but decomposes.

illuminated sign menus of fast-food joints – to unveil the "science" behind their design. Here he deconstructs the choices at WIRED's favourite local, The Wolseley in Mayfair. Extremeness ...