Google floated a new set of ideas Tuesday for changing how advertising on the Web should work, scrapping and replacing a previous plan that had triggered anger and concern from privacy advocates ...

The Chromium-based Vivaldi browser has removed FLoC, Google's controversial alternative identifier to third-party cookies for tracking users across websites. FLoC, or Federated Learning of Cohorts ...

We suspect that Google has made FLoC opt-out (for sites and users) because Google knows that an opt-in, privacy harming system would likely never reach the scale needed to induce advertisers to ...

The FLoC system is private, Google says, because you’ll never be added to a cohort of less than a few thousand people. Cohorts aren’t named but represented by a string of data, so you’ll ...

The system is far from perfect, and if implemented incorrectly, it could make it even easier to create browser fingerprinting. FLoC beta testing began earlier in April, focusing on users in ...

by Leon Neal/Getty Images The analysis posted by Mozilla on its blog pointed out the privacy issues that Google needs to address with FLoC. Supposedly the new system, which replaced the third ...