After failing with FLoC, the company is now presenting Topics ... be combined with other data to build up an incredibly detailed picture of each and every one of us. This is less likely in Topics ...

A FLoC is basically a group of similar users ... primarily store personal content—such as Gmail, Drive, Calendar and Photos—for advertising purposes, period.” But Chrome isn’t on that ...

But the idea has been less well received by companies that aren't Google. The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name.

Flowco Holdings Inc. (NYSE:FLOC) has filed to raise $100 million in an IPO of its Class A common stock, according to an SEC S-1 registration statement. The firm provides production optimization ...

It comes as the technology giant said an interest-based user-tracking system, Topics, would now replace its earlier proposal, Floc. One marketing executive said: "This constant indecision does not ...