The tool is reportedly being pitched as a way to revive moviegoing, but are second screens in dark cinemas the answer to ...

Meta's Movie Mate technology will be used during an upcoming showing of the Blumhouse hit "M3GAN" for its Halfway to Halloween Festival.

Per Meta’s explanation, “M3GAN” rerelease viewers can access Movie Mate by direct-messaging the film’s official Instagram account. That will launch a chatbot that will “augment” and ...

Blumhouse and Meta are bringing M3GAN to your phone in chatbot form for a one-night screening of the 2023 killer doll film.

Meta has launched an experimental feature, Movie Mate. It allows theatregoers to engage in real-time conversation with the AI character M3GAN during screenings. M3GAN, a horror sci-fi blend, already ...

On April 9, as reported by Variety, Meta is launching its new “Movie Mate” technology during a special April 30 screening of Megan—the original film, not its forthcoming sequel—as part of ...

Blumhouse is on a quest to make every day Halloween, and it’s starting by programming a spooky spring as part of its Halfway to Halloween campaign. The company is bringing hit movies “M3GAN,” ...