In 2016, the foreign-born D-FW Hispanic shopper has shifted preferences from Fiesta Mart, which was the No. 1 choice in 2011, to Wal-Mart and other chains including Garland-based El Rancho.

A special display of Coke products, in the front of the store, for the upcoming Copa 2016 America soccer series at Fiesta Mart at 8130 Kirby Drive, Monday, May 23, 2016.

Houston supermarket chain Fiesta Mart is stepping up its game after a few years in the shadows. This month, the Latino American grocer is gearing up to open a new store — its first since 2015.