On deadline, a journalist asks: "Could you tell me the name of your CEO, please?" The fashion PR replies: "Sorry?" Journalist: "Your CEO, your chief executive, can I check that it's still XX?" ...

When making a PR/Media kit you need to remember that there may be someone out there who can express what you are most passionate about in a more persuasive fashion! Don’t be afraid to seek ...

Even in the Instagram age, PR’s a critical piece of the fashion story—after all, someone’s got to reach those supposed influencers, get product to celebs, hit up stylists and place stories ...

Anna Delvey’s own PR consultancy, the OutLaw Agency, is using her upcoming court appearance as a fashion presentation for its client, SHAO New York. She’ll wear a special look created just for ...

And while the biggest chunk of their time is spent securing editorial coverage—the kind that isn't paid advertising—the women and men in fashion PR also write pitches for online media coverage ...

In other words, you can’t talk about the profession of fashion and lifestyle PR on television without her; these other characters might not even exist. Edina represented both an over-the-top yet ...