Here, the slogan seemed to say, was an alternative for non-liberal Americans. Ailes resigned from Fox News last year amid sexual harassment allegations and died last month at the age of 77.

Fox News drops 'fair and balanced' slogan as right-wing broadcaster scrambles to avert ratings slump. Channel rebrands following sexual harassment allegations against late founder Roger Ailes and ...

Ailes invented the slogan when he launched the network in 1996, and over the years it became a quasi-religious doctrine among Fox’s anchors and viewers. The effectiveness of Fox News as a ...

It appears that Fox News has decided to get rid of the slogan that the network is most identified with and has been its calling card for two decades. Instead, the network will lean entirely on its ...

The "Fair & Balanced" slogan was central to the network's image: Fox News launched in 1996 at a time when many conservative politicians and supporters complained of a supposed "liberal bias" in ...

Fox News has abandoned the slogan “Fair & Balanced,” a mainstay of the network for nearly 20 years, to distance itself from founding CEO Roger Ailes.

Stephen Colbert comes up with new slogans to replace Fox News' "fair and balanced" "The Late Show" host said Fox News must have gone with a slogan change after watching itself for the first time ...

Even Fox News, apparently, knows when a bad joke has run its course. According to Business Insider (and many others), the network has decided to quietly shift its marketing slogan, nixing its ...

After two decades, Fox News is changing its most famous catchphrase. Yes, "Fox News is dropping its 'Fair & Balanced' slogan," Stephen Colbert said on Thursday's Late Show. "I assume because they ...