Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on ...

Expedia is adopting a more emotional narrative in its marketing as it tries to differentiate its brand from other travel options. See Expedia's emotional in-house ads | Ad Age Skip to main content ...

Online travel companies like Expedia and Booking once had a mutually beneficial relationship with Google advertising. But around 2015, Google remade its search engine to show its own flight and ...

The introduction of a revamped Expedia Group loyalty program, consolidating four brand programs into one, will likely be delayed until 2023, but in the interim the company is focusing its U.S. TV ...

Expedia is Netflix’s first global advertising partner to activate a multimarket campaign on the streamer’s ad-supported plan throughout 2024, according to details shared with Marketing Dive. The ...

Expedia's outgoing CEO Peter Kern discussed strategies to improve Vrbo's performance post-technology migration, including aggressive marketing against Airbnb. Ariane Gorin will become the new CEO ...

SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia ® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot ...

Expedia is set to become Netflix’s first global ad partner with the paid inking a deal to give the travel operator a multi-market campaign throughout this year.. Expedia said this “first-of ...

Advertising payments from Expedia Group Inc.’s vacation home rental business to Alphabet Inc.’s Google ballooned 10 times over a five-year period, but failed to increase traffic after the ...

The introduction of a revamped Expedia Group loyalty program, consolidating four brand programs into one, will likely be delayed until 2023, but in the interim the company is focusing its U.S. TV ...

Since May 1, an Expedia.com TV ad called Lemons has attracted 91.6 percent of […] The introduction of a revamped Expedia Group loyalty program, consolidating four brand programs into one, ...