ISpot.tv announced today that it has acquired ... it becomes even more important to ensure that your message is on point and triggers the right emotions.” Ace Metrix had raised $25 million ...

By using iSpot's Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV investments and ensure they are meeting ...

Nielsen was purchased in 2022 by a private-equity consortium for $16 billion. Executives at iSpot hope the deal will bolster that company’s efforts to measure audiences no matter what venue they ...

“As consumers and brands are faced with economic uncertainty, it’s more important than ever for QSR brands to ensure that their media investment is driving measurable outcomes,” commented Mark Myers, ...

iSpot.tv, a Bellevue-based startup that today is announcing $21.9 million in venture funding, is making its mark with advertisers with a real-time analytics service that tell large advertisers ...

This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv.

GeekWire’s startup coverage documents the Pacific Northwest entrepreneurial scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and venture capital ...

BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react ...