Trust me, no one will ever know you just rolled out of bed if you have the right headbands, bows, and hair clips. And, to me, the right ones come from the trendy, internet-famous brand, Emi Jay.

She has her Emi Jay sales stats to back it. “Our best-selling accessory is a claw clip in a neutral buttercream color, but a very close second is a pink one with little acetate bows all over it ...

Including the go-to hair brushes and clips of Sabrina Carpenter and Gracie Abrams.

When Founder Julianne Goldmark launched Emi Jay as a hair accessory brand at age 14, back in 2009, she never would have ...