Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

So, the first step for any email marketing measurement system should be to categorize your emails. That lays the foundation for an effective means of comparing your progress in different categories, ...

And as email marketing continues to grow more competitive, writing effective subject lines is one of the most important skills for any email marketer. While there's no silver bullet for creating a ...

Strong customer communications and effective prospecting campaigns ... If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best ...

Looking for how to unlock the potential of your email campaigns with the right tools? Then, today’s review is what you need!

Email marketing is by far the best way of getting a great return on investment of any marketing tool, whether SEO, PPC ...

Legal issues aside, brands will invest in cold email only if it's effective. And there are structural and cultural ... but using scale-boosting tools like marketing platforms and generative AI to cold ...