For Elf’s 20th anniversary, a whole bunch of Elf stuff is happening, including a Roblox experience from director Jon Favreau’s creative studio.

And today we've heard about a new Elf-inspired Roblox experience that lets you do all three of those things at the same time! Elf, of course, is a Will Ferrell-starring Christmas film from 2003.

In Elf North Pole Workshop, players can take on three different roles: Wish Taker, Toy Maker, and Gift Wrapper. By completing orders, players can help to refill Santa’s Clausometer, which will ...

Fairview Portals and Supersocial partner up with Warner Bros. to bring a game based on the 2003 Christmas movie, Elf, to Roblox.

The immersive 3D environment, launched today, allows Roblox users to transform into elf workers at Santa’s village workshop. Players can choose jobs like Wish Taker, Toy Maker and Gift Wrapper ...

Roblox has become something of a brand magnet in recent years as marketers attempt to forge a stronger connection with the platform’s younger user base. Aside from Warner Bros., marketers such as ...