One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

Several shoppers left positive reviews about the primer stick. "This might be the best thing elf has made so far," one wrote. She called it the "perfect dupe" for the Milk Makeup Cooling Water ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

My $7 primer hydrated the hell out of my dry, sensitive skin – color me shocked, it made my makeup go on flawlessly too. Another fan said it was a 'perfect dupe' of a $28 Milk Makeup product ...