Hosted on MSN2mon
‘Elf on the Shelf’ co-founders respond to parents who think tradition is ‘stressful’
The twin sisters, who act as co-founders and co-CEOs of Lumistella Co., the company that owns the “Elf on the Shelf” brand, urged parents to dial it back if it’s too overwhelming.
Taste of Home on MSN5mon
What Is Elf on the Shelf, and How Does It Work?
Some parents wait all year to bake sweet treats to welcome back Elf on the Shelf while others enjoy the simplicity of reading ...