Yet, every once in a while, a product emerges with not just the hype but the glowing customer reviews to match, like the e.l.f. Cosmetics Glossy Lip Stain — a $6 marvel that’s been turning ...

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty category at the ...

The Grammy-winning singer has teamed up with e.l.f. Cosmetics (yet again ... no beauty routine is complete without a juicy lip moment. e.l.f.’s new Glow Reviver Lip Oil Glimmer in Princess ...

Elf Cosmetics has debuted its Descubre Elfecto (discover the Elf effect) campaign to support its launch in Sephora Mexico.

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and profit forecasts.The social-media savvy makeup brand has chased growth through ...

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...