Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...

While Maybelline's Washable Mascara sells for $10.50 on Dollar General's website, Elf's Lash it Loud Mascara is priced at $6, according to its own website.

Elf Beauty raised its full-year sales and profit forecasts, driven by strong demand for affordable cosmetics. The company's shares rose 9% in extended trading as customers seeking budget-friendly ...

The Old Company Store's fifth annual Elf on the Shelf Hayride, “Extravaganzalorious,” will take place Sunday, Dec. 8, from 11-3. Tickets are $10 per person and include a Clydesdale-driven ...

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...

(Reuters) - Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General (NYSE:DG) to fuel its expansion as it hedges against a slowdown in the U.S ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...