The goal was to help the B40 income group 'Always Be Ahead'. Maxis typically caters to a higher income demographic and brand preference scores with the lower income group was lagging behind competitor ...

Maxis will extend its GenAI insights through its flagship community programmes, eKelas Usahawan and eKelas, aimed at enhancing the skills of individuals and school students in an increasingly AI ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...