The goal was to help the B40 income group 'Always Be Ahead'. Maxis typically caters to a higher income demographic and brand preference scores with the lower income group was lagging behind competitor ...

Maxis recently celebrated the graduation of the pilot cohort of its eKelas Usahawan Accelerator Programme — a three-month digital upskilling initiative aimed at empowering micro, small and medium ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...