French outdoor sportswear brand Eider faced public backlash for allegedly maintaining its endorsement deals with Queen of Tears star Kim Soo-hyun. On March 21, 2025, Allkpop cited several industry ...

Currently, Kim Soo Hyun serves as brand ambassador for 16 companies including Eider, Shabu All Day, Dinto, Homeplus, Shinhan Bank, Tous Les Jours, Cuckoo, Prada, and Jo Malone London. Some of ...

GLOBAL brands are gradually dropping South Korean actor Kim Soo Hyun amid backlash after details emerged of his alleged secret relationship with former actress ...