This year's campaign, a joint venture with Waitrose, tells the tale of an excitable dragon called Edgar who unintentionally sparks chaos as he strives to be accepted by his village. The release of ...

The department store's Christmas advert in 2019, external featured a fire-breathing but friendly green dragon named Edgar. Fay Evans, from Macclesfield, Cheshire, claimed Edgar bore a "striking ...

He is the most adorable dragon since Puff made his screen debut in the Seventies - and Edgar is poised to steal the nation’s hearts this Christmas. For the star of the John Lewis Christmas ...

JOHN Lewis' Christmas advert is a heart-warming tale of a dragon called Excitable Edgar set in a far-away mythical land. The ad, the first joint-effort with its sister retailer Waitrose ...

Edgar the excitable dragon gets the gift of acceptance from the villagers in a historical village after his fire-breathing threatens to ruin Christmas. The 90-second advert, featuring a cover of ...

The ad tells the story of Edgar and his best friend Ava in the run-up to Christmas, RSVP Live reports. The dragon cannot contain himself when it comes to Christmas joy, leading to disaster after ...

We can now add Edgar the excitable, fire-breathing dragon to the list of cute John Lewis characters to fall in love with. This year the brand, teaming up with its food wing Waitrose for the ...

And now the closely guarded secret is out, with this year's John Lewis video featuring a young dragon called Edgar, who derails festivities with his fiery breath. In his excitement about the ...

It happened again with John Lewis’ festive ad this year. Edgar The Dragon is the lovable but destructive character causing chaos with his fire breathing. By the end of the advert, Edgar has ...

Enter excitable Edgar: the young dragon whose fiery and adorable antics are here to fill us with joy this Christmas. First of all, it’s important to note that this year’s ad works a little ...

The ad follows the story of Ava and her friend Edgar – who just happens to be a dragon – as their village prepares for the Christmas season. Set in a frozen, fairytale-style medieval village, the ad ...