The Ed Hardy San Francisco Collection auction sale starts at 10 a.m. Tuesday at 188 Henry Adams St. (at 15th Street), San Francisco. Previews will be 10 a.m.-5 p.m. Friday, Saturday and Monday ...

Don Ed Hardy, in his North each studio, in SF, is a renowned tattoo and fine artist whose images are now being branded on T-shirts, jackets and other merchandise that will gross $20 million this year.

Ed Hardy’s S.F. tattoo shop changed the industry ... this shop has become almost as synonymous with San Francisco as the Golden Gate Bridge or the crooked curves of Lombard Street just blocks ...