It's hard to believe the Etch A Sketch is only 55 years old. It seems like the classic red-framed drawing toy has been around forever. You have to admit it's pretty impressive that a toy that can ...

Unless you’re a savant born with unnatural abilities for using two knobs to create artistic masterpieces, the Etch A Sketch drawing toy gets less appealing the older you get. I was surprised to ...

The inventor of the beloved Etch A Sketch toy, Andre Cassagnes, has died at age 86, the toy’s manufacturer confirms to NBC News. Cassagnes died Jan. 16 in France. “Etch A Sketch has brought ...

TOLEDO, Ohio — Pushed to the bottom of the toy box by video games and other high-tech gadgets, Etch A Sketch is suddenly drawing lots of attention, thanks to a gaffe that has shaken up the race ...

The key word in that early pitch for the Etch A Sketch was "magic." André Cassagnes, the French electrician who invented the drawing toy in 1959, was on to the magic theme from the start ...

Two weeks ago, it would have seemed highly unlikely that Etch A Sketch, the iconic red toy that has been entertaining small children for more than half a century, would be inserting itself into ...

Ohio Art’s classic Etch A Sketch toy has come to the iPhone, thanks to the efforts of developers Freeze Tag. It’s a $4.99 software toy available through the App Store that runs on iPhones and ...

BRYAN, Ohio – Andre Cassagnes, the inventor of the Etch A Sketch toy that generations of children drew on, shook up and started over, has died in France, the toy's maker said. He was 86.