Herbal remedies are a multibillion-dollar business in the United States, and 10% of the sales are for echinacea, an herb that is thought to stimulate the immune system.

Echinacea Pallida Hula Dancer. (iStock) TOP LEFT: Echinacea Kismet Intense Orange. (Mt. Cuba Center) TOP RIGHT: Echinacea Purpurea Pica Bella.

While the coronavirus is unquestionably the most newsworthy virus this year, winter is prime time for other viruses that cause upper respiratory infections such as the common cold, the flu and others.

Native Americans in the southwest were onto something when they used echinacea for multiple cures. The flower is now one of the most popular healing herbs among consumers for colds and coughs.

PALE PURPLE CONEFLOWER (Echinacea pallida) Height: 2′-3′ In Bloom: June – July These long-lived perennials resemble Daisies, but with backward curving pink-purple ray flowers; the flower center ...

It is the herbal remedy which millions swear by every winter for warding off the sniffles. And while some have doubted if echinacea is effective at combating colds, scientists have now said that ...