E45’s new brand photography represented a wide range of individual skin tones, backgrounds, and stories. It also put everyday skincare issues such as itchy flare-ups or eczema in the spotlight.

Skincare brand E45 took home the Grand Prix at The Drum Awards for Marketing EMEA 2025 with a campaign that signaled deep insight, authentic representation and fearless allyship still matter. The ...

(RTTNews) - Reckitt Benckiser Group PLC (RBGPF.PK, RB.L) has entered into an agreement for the proposed sale of its E45 brand and related sub-brands to Karo Pharma for an implied enterprise value ...