April Fool’s Day all-time classics: a look back on the best brand stunts
From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...
Marketing Dive9y
Durex builds interest in condom emoji via social media
Condom manufacturer Durex is calling on social media users? help to demand a safe sex emoji on the official messaging shorthand keyboard. The brand is attempting to get the hashtag #CondomEmoji ...
Redundancies proposed at Durex and Dettol maker
Consumer goods giant Reckitt has announced plans for redundancies at its research and development facility in Hull. Reckitt, ...
Creative Bloq on MSN1mon
I’m loving the saucy brand banter between Ikea and Durex
Last week we spotlighted Ikea's latest cheeky campaign which saw the brand sliding into sleepy shoppers DMs, soothing their ...
Warc2y
Durex - Redefining the number one brand
The world's leading condom manufacturer, Durex appealed mainly to consumers aged 16–25. The challenge was to broaden the brand's appeal and create growth on a global scale. Research showed that ...
World Trademark Review13d
Reckitt looks beyond trademarks to combat new e-commerce threats
Reckitt is using copyright, design and trade secrets to protect brands such as Dettol and Durex, as e-commerce brings the ...
exchange4media13d
It’s crucial for brands to innovate to engage: Kanika Kalra, Reckitt
Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands ...
Yahoo1mon
I’m loving the saucy brand banter between Ikea and Durex
Some of the best adverts of all time centre around playful brand parodies and clever clapbacks – something that Durex nails while still staying on brand. The candid DM style campaign brings us ...