Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim ...