In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

ALDI shoppers are rushing to snap up a brand new Baileys duplicate that’s a whopping 50 per cent cheaper than the real thing.

The campaign, “Beauty Sleep Dupe,” touts Estée Lauder’s Advanced Night Repair serum. Rather than duping a product, though, ...

There is no estimate available for the market size of beauty dupes, but shoppers are open to them. Some 32 per cent of the ...

IF you like the look of Uggs but can’t justify the high price point, this deal may be for you. Fashion fans heaped on the ...

FASHION fans are racing to their nearest Primark store, desperate to get their hands on a Cartier watch dupe. So if you have ...

The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N ...

A food reviewer compares the taste, color, price, and texture of Walmart Great Value and Kraft mac and cheese.

with the platform’s biggest winners ranging from Arab-inspired Lattafa to the gourmand-y Paris Corner to dupe brands — or more specifically, Sol de Janeiro dupe brands, which have become a ...

Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell ...