And what happens to Ahava's business model if the Dead Sea runs dry? Going global It all began in 1988, when Ziva Gilad, a local spa technician, noticed female tourists bottling mud to take home.

This mask has become my go-to for keeping my skin clear and fresh without over-drying it. So what makes this mud mask special? It’s made with real Dead Sea mud, which is packed with minerals ...

BEST HOLIDAY GIFT GUIDE: works for all skin types, including dry, normal ... is based on an advanced formula composed of Dead Sea mineral mud, aloe vera, calendula oil, Vitamin E and Jojoba ...

But this natural wonder is rapidly drying up - even ... You float. The mud and the waters are full of minerals - great, therapeutic for your skin. But the Dead Sea is dying. The lake level is ...

Gerardo Mendoza of New York City walked across the city with a large suitcase balanced on his head, his feet sliding on the slowly drying mud. Like many Burning Man attendees, he dismissed ...