From new creative horizons to omnichannel integration, the second edition of the advertiser’s playbook explores what’s new and next for DOOH in 2024. The Advertiser’s Playbook for DOOH in ...

OOH has since rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers ...

This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments is the key to driving impact. With advertisers increasingly ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

Enter: digital out-of-home (DOOH). Thanks to the channel’s quick activation capabilities with robust flexibility, personalized audience targeting and data-driven targeting tactics, DOOH presents ...

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content ...

Now, digital out-of-home (DOOH) billboards show different ads at different times, and even change displays based on individual passersby. By integrating advanced technologies with the strategic ...

A recent breach of this trust has jeopardized two valuable mediums – connected TV (CTV) and digital out-of-home (DOOH) – exposing the need for clearer industry distinctions. While CTV has emerged as a ...

This presents an incredible advantage to advertisers, as they can now launch DOOH campaigns in targeted locations knowing an in-market buyer is more likely to see their ad. Finally, the advanced ...

But over time, we’ve seen a lot of tech innovation and interactive elements that have really changed the kind of inventory available for DOOH,” she said. “India is catching up, but globally ...

The growth is expected to be driven by digital OOH (DOOH) and programmatic digital OOH (pDOOH). Ramsai Panchapakesan Ramsai Panchapakesan, senior vice president and national head, integrated media ...

Currently, India is home to approximately 1,85,000 DOOH screens, with 16% of them being large-format displays of 60 inches or more. This growth is being fuelled by the premiumisation of inventory ...