So how can a brand help its DOOH campaign stand out and capture the fleeting attention of its target audience? It can be relatively simple when an advertiser follows three guiding principles of ...

Virkaran Singh, a 23-year-old entrepreneur from Punjab, has officially entered the Digital Out-of-Home (DOOH) industry with a bold move. His AI-powered, data-driven startup, It's Spotlight, made its ...

A growing trend that has emerged is the integration of programmatic technology and user-generated content (UGC) on digital out of home (DOOH) screens in real-time. At present, over 86% of marketers ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

This partnership with Polygon is a natural extension of our commitment to innovation – not just in how we engage guests, but ...

“The overwhelming majority of [DOOH screens in the US] are integrated with a platform that allows you to buy programmatically.” But while the infrastructure for open-auction programmatic may be ...

Meanwhile, thanks to the higher dwell time than usual of DOOH screens in bars and pubs, brands do well when they engage customers with multiple creatives in one visit, perhaps telling a story over ...

These unique DOOH screens and the brand-led experiences they can create will become powerful assets in the marketing mix.” Alexei Moltchan (director of product management, Verve Group): “The ...

To stand out from competition and capture attention, there is a growing demand for disruptive OOH such as wall mural, digital 3D screens, light projection, or street posters. Moreover, we see an ...

Backed by a robust content and analytics framework, Smartags delivers targeted ad solutions that are measurable, dynamic, and ...

Currently, India is home to approximately 1,85,000 DOOH screens, with 16% of them being large-format displays of 60 inches or more. This growth is being fuelled by the premiumisation of inventory ...