In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

Currently, India is home to approximately 1,85,000 DOOH screens, with 16% of them being large-format displays of 60 inches or more. This growth is being fuelled by the premiumisation of inventory ...

Chandigarh [India], May 2: It's Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali's ...