From new creative horizons to omnichannel integration, the second edition of the advertiser’s playbook explores what’s new and next for DOOH in 2024. The Advertiser’s Playbook for DOOH in ...

OOH has since rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers ...

Here, IAB UK interview some of the DOOH members to reveal how to maximize the channel's effectiveness this year. Digital out-of-home (DOOH) advertising rebounded strongly after the challenges ...

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content ...

Marketers have long struggled to measure the business impact of CTV, OLV, and DOOH — keeping these high-reach channels siloed from performance strategies. Today, AdOmni, the AI-powered video ...

Digital-out-of-home (DOOH) media has existed for more than a decade. But it’s only starting to claim its place in the programmatic pantheon. The Trade Desk launched DOOH buying during the pandemic, ...

This presents an incredible advantage to advertisers, as they can now launch DOOH campaigns in targeted locations knowing an in-market buyer is more likely to see their ad. Finally, the advanced ...

Now, digital out-of-home (DOOH) billboards show different ads at different times, and even change displays based on individual passersby. By integrating advanced technologies with the strategic ...

Having rapidly increased its digital offering, the OOH sector is now firmly on its own programmatic journey, however it is early days, admitted Lee Cutter, VP Sales UK at Hivestack, speaking at the ...

Broadsign and Numbat GmbH today announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing ...

Out of home media is not only recovering from the 2020 media disruption, it’s gaining momentum thanks to DOOH growing into a “mainstream” channel within overall digital and video media planning.