Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences ...

Marketers have long struggled to measure the business impact of CTV, OLV, and DOOH — keeping these high-reach channels siloed from performance strategies. Today, AdOmni, the AI-powered video ...

This campaign came together as a weather-triggered DOOH campaign. When the temperature ... favoring video over static images and frequently rotating creative assets to keep the campaign fresh ...

This technology is specially designed for Digital Out-of-Home (DOOH ... black and white e-paper film. The technology supports 4,096 colors, resulting in sharp and vivid color images with a ...

Middletown, Delaware--(Newsfile Corp. - August 25, 2023) - DisplayX, renowned for its technological advancements in out-of-home (DOOH) advertising, proudly announces the debut of its AI-Powered ...

E Ink Marquee, at Touch Taiwan 2025. Engineered for outdoor displays and digital out-of-home (DOOH) signage, Marquee features a next-generation four-particle color system that delivers ...

This piece delves into two examples of how brands have leveraged programmatic DOOH to drive brand awareness ... of response-orientated channels, e.g. social, was just waning because they were ...

Hit’s DOOH media network has integrated with Vistar Media’s programmatic advertising platform, enabling brands and marketers worldwide to access some of the most impactful and visually ...