Verizon Media has introduced digital out-of-home (DOOH) inventory for its omnichannel DSP, meaning its customers can now reach consumers while they’re on the go by serving ads programmatically on ...

Currently, India is home to approximately 1,85,000 DOOH screens, with 16% of them being large-format displays of 60 inches or more. This growth is being fuelled by the premiumisation of inventory ...

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...