As DOOH advertising matures, it’s proving to be more than a flashy add-on — it’s a strategic asset in omnichannel brand ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH ...

Virkaran Singh, a 23-year-old entrepreneur from Punjab, has officially entered the Digital Out-of-Home (DOOH) industry with a ...

Visual Retale's spinoff digital out-of-home (DOOH) platform PlayDOOH, has picked digital transformation and data analytics specialist Farouk Abdullah as its chief executive officer. The brand new ...

At the third edition of South India Talks OOH, Shubham Choubey, Founder and Creative Director of Zero Design Studio, shared ...

Burger King India has rolled out its limited-time Korean Spicy Fest. To bring this flavour-packed campaign to life, Khushi ...

THE outdoor advertising industry is expected to continue a modest growth in 2024, primarily driven by digital out-of-home (DOOH) advertising in light of the challenging economic landscape.

The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect ...

while digital out-of-home (DOOH) saw 7.5% growth, accounting for 34% of total spend. Nearly a quarter of that DOOH inventory was purchased programmatically. Leading the charge are household names ...

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The ...