Drawing on their 2024 Trends & Predictions for DOOH report, here Hivestack give ... came to market were its applications for visual and graphic design. In the coming year, we expect to see ...

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding physical and digital realms and creating dynamic, engaging experiences. Imagine walking ...

Enter: digital out-of-home (DOOH). Thanks to the channel’s quick activation capabilities with robust flexibility, personalized audience targeting and data-driven targeting tactics, DOOH presents ...

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Although hampered due to the Covid-19 pandemic ...

Digital-out-of-home (DOOH) media has existed for more than a decade. But it’s only starting to claim its place in the programmatic pantheon. The Trade Desk launched DOOH buying during the pandemic, ...

A recent breach of this trust has jeopardized two valuable mediums – connected TV (CTV) and digital out-of-home (DOOH) – exposing the need for clearer industry distinctions. While CTV has emerged as a ...

This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday. Place Exchange CEO Ari Buchalter shared trends that analysts at the company ...

Broadsign and Numbat GmbH today announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing ...

J aguar Land Rover’s (JLR’s) Defender has launched a digital-out-home (DOOH) campaign to enhance brand awareness and drive engagement towards the Defender – in partnership with Hypermedia ...

Broadsign and Scope3 have partnered for more accurate, comprehensive carbon modelling of digital-out-of-home (DOOH) campaigns. As more brands seek to limit carbon emissions across their businesses ...