Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Forty-one percent of agency and advertising execs said most innovation comes from programmatic DOOH specifically. For example, DOOH is arguably the market that benefits the most from ...

“For example, a consumer exposed to a DOOH billboard near a retail location can now be understood across channels — from CTV viewing to mobile engagement — enabling advertisers to optimize ...

For example, CPG brands may find value in at-store inventory, automotive brands with screens in parking lots full of drivers, and apparel brands with locations at shopping malls. Bring customer data ...

For example, targeting food courts in shopping ... marketers can programmatically activate audience-based targeting in DOOH. This audience-centric approach allows advertisers to customize their ...

Most of the examples herein include DOOH as a launch point because the medium is a vehicle for mass awareness, but it also works the opposite way. Using data and select parameters, advertisers can ...

This involved social media posts thanking the heroes on the front line of the COVID-19 pandemic being displayed on large DOOH screens, where key workers would be able to read them. Another notable ...

The latest DOOH billboards allow viewers to do things ... The Spotify “Wrapped” campaign is an example of a project that successfully integrated social media and digital billboards to engage ...

Programmatic advertisers have been slow to catch on in the DOOH market, which is historically dominated by direct deals. For example, programmatic DOOH is still a small part of OUTFRONT’s overall ...