OOH has since rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers ...

Marketers have long struggled to measure the business impact of CTV, OLV, and DOOH — keeping these high-reach channels siloed from performance strategies. Today, AdOmni, the AI-powered video ...

This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments is the key to driving impact. With advertisers increasingly ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

From new creative horizons to omnichannel integration, the second edition of the advertiser’s playbook explores what’s new and next for DOOH in 2024. The Advertiser’s Playbook for DOOH in ...

A recent breach of this trust has jeopardized two valuable mediums – connected TV (CTV) and digital out-of-home (DOOH) – exposing the need for clearer industry distinctions. While CTV has emerged as a ...

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content ...

Now, digital out-of-home (DOOH) billboards show different ads at different times, and even change displays based on individual passersby. By integrating advanced technologies with the strategic ...

We’re living in an “innovation economy,” according to Barry Frey, CEO of the Digital Place-based Advertising Association which held its annual gathering in New York earlier this week.

Broadsign and Numbat GmbH today announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing ...

Currently, India is home to approximately 1,85,000 DOOH screens, with 16% of them being large-format displays of 60 inches or more. This growth is being fuelled by the premiumisation of inventory ...