James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand, becoming the first male athlete to ever be featured on a Ken Doll. In 2010, the Stefanie Canturi Barbie set a record for the most expensive ever sold when it cleared $300,000 at Christie’s.

LeBron James has made history today, as the first male athlete to become a Kenbassador. A historic moment for him and his fans. Barbie would be proud.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in collaboration with the LeBron James Family Foundation, announced that the Los Angeles Lakers star will be the first professional athlete to have a Ken doll released in his likeness.