In Burbank, Calif, last week, Walt Disney was presented with the 5,000,000th watch to be manufactured with the name and likeness of Mickey Mouse. As he put it among his trophies, Disney smiled at a ...

Mr. Kay Kamen holds the contract with Walt Disney to use Mickey Mouse's picture on toys, sweat shirts, etc. (When you call up Mr. Kamen, the switchboard girl says, "Mickey Mouse.") He has 9 ...

Kay Kamen would completely transform Disney's merchandising, turning it into a streamlined, quality-controlled, revenue-producing division that would eventually make Mickey Mouse the brand more ...

But it wasn’t until the Disney brothers partnered with Herman “Kay” Kamen, a Kansas City salesman specializing in department store promotions, that the studio became the merchandising ...

In 1932, Walt and Roy O. Disney hired Herman S. Kamen, an advertising executive known as Kay Kamen, as the merchandising man for Mickey Mouse.

By 1949, Kay Kamen was selling $100 million in Disney goods every year. One night, he celebrated that milestone over a dinner with Walt and Roy in Paris. The very next day, ...