In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Add something special. Include promotional offers in your mailings to help you increase your response rate. The envelope should alert your clients and prospects to something in the direct mail package ...

As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

Direct mail has been having a moment (or two ... Newer options for inks, finishes, papers, and scents add value to a mail piece, allowing marketers to differentiate themselves.

Direct mail offers the advantage of a simple and immediate ... and many other factors, all of which add to your understanding of customers and prospects. Check Internal Sources of Information ...

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great ...

you can add a signature direct mail piece. Make sure it’s thoughtfully designed, clearly branded and focused on providing value to strengthen the customer relationship. You can be creative about ...

In today’s world of sophisticated technology and ever new and exciting forms of communication, your first question might be – ‘why direct mail?’ Unlike email, direct mail gives your customers ...

Reaching Americans by direct mail marketing at home, where they are spending most of their time, provides a reliable return on investment and will help restaurant chains retain market share. Here are ...

Use these cards to add to your mailing list ... customized list that your competition does not have, and you can mail your direct marketing pieces to the people most likely to buy from you.

For example, many direct mail postcards or catalogs provide a special promotion code, which the company asks for when the customer places an order by phone or online. Add up the sales generated ...

A proven marketing powerhouse, direct mail is being re-enlisted for its ability to connect with an audience in ways that digital marketing simply can’t. As businesses seek to break through the ...