The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

And, when they don’t feel rushed through the sales process to deal-close, the relationship feels more collaborative and reciprocally rewarding. Digital transformation is making sales in the ...

Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-571, ...

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...