The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

And, when they don’t feel rushed through the sales process to deal-close, the relationship feels more collaborative and reciprocally rewarding. Digital transformation is making sales in the ...

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...