A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

It’s about changing brand methods, implementing new strategies and adapting to market trends. As the digital landscape expands at a rapid rate, customer expectations are higher than ever.

Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest behavioural research techniques. Access evidence-based tools and practices, ...

In a press statement, Walmart U.S. CMO William White described a goal of becoming an “inspirational, digital retailer,” comments echoed elsewhere in the refresh announcement. “The updated brand ...