The company is known for modifying SUVs with so much over-the-top luxury that they seem unreal. For example, its last project was a Mercedes G63 AMG 6x6 with gold wheels and a portable smoking room.

This new SUV will not only take on the XUV700 but also newer entrants in the segment, such as a three-row Grand Vitara (codenamed Y17) from Maruti, which is under development, and the three-row ...