To describe your products and services to your customers, focus on the aspects of your offerings that they will find appealing, and the qualities that will create incentives for them to buy.

A look back at early interviews with Facebook and Uber CEOs illustrates an ingenious way to communicate hard-to-describe products. Inc. Power Partner Awards Early-Rate Deadline This Friday, June 27!

Describe the Factors Used by Marketers to Position Products. Product positioning is the process of conveying to your target market the qualities and attributes of your brand that make it superior ...