Additionally, there are some quirky denim tales that encourage creative care. One popular tip suggests storing jeans in the ...

You'd think you can just throw them in with the rest of the laundry—no big deal—but that’s exactly how you end up with faded, stiff, or misshapen denim. At the end of the day, jeans aren't like your ...

Levi Strauss & Co. CEO Michelle Gass weighed in on the denim washing debate, advising that jeans don’t need to be washed after every wear and should never be put in the dryer. The discussion sparked ...

Ever notice how jeans, especially black or dark-wash denim, tend to fade unevenly after a few washes? That’s because the outer layer takes the most direct hit from water, detergent, and friction ...

The question of proper denim care has divided opinions, with factors like hygiene, durability, and personal preference influencing the argument. Michelle Gass noted that denim should not be put in ...