DeLorean Motor Co. has hired Austin, Texas agency Bakery as its creative and media agency of record. The appointment marks the first time the automaker has worked with a lead agency since 1995 ...

If you’ve seen the new DeLorean Alpha5 electric car, you might be disappointed that it doesn’t look much at all like the famous DeLorean DMC-12 from the “Back to the Future” movies.

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The new iteration of DeLorean emerged seemingly out of the blue on Super Bowl Sunday in February, when a television ad mysteriously teased a new, gull-winged electric sports car. According to the ...