EXCLUSIVE: Adwoa Aboah Stars in De Beers Jewelry Campaign as Company Rebrands, Readies Paris Flagship
It's all change at De Beers Jewellers, which has rebranded as De Beers London with a new campaign starring Adwoa Aboah and a ...
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De Beers’ diamond verification device lands in retail stores
DiamondProof rapidly and reliably distinguishes natural diamonds from non-natural diamonds, helping underpin consumer ...
Céline Assimon Steps Down as CEO of De Beers’ Diamond Jewelry Business
Assimon, who joined De Beers in 2020 and served for three years as CEO of Forevermark, helped to sharpen the De Beers image ...
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Chinese retailers are offloading polished diamonds as demand tanks, adding to a $2 billion inventory headache for De Beers
Anglo American’s troubled ownership of the De Beers group was brought into fresh focus on Thursday as the mining company announced a fresh multibillion-dollar write-down of the diamond group it ...
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The best jewellery of the 2025 BAFTA Awards
The 2025 British Academy of Film and Television Arts (BAFTA) Awards took place at The Royal Festival Hall in London, ...
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EXCLUSIVE: Adwoa Aboah Stars in De Beers Jewelry Campaign as Company Rebrands, Readies Paris Flagship
LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 ...